Signs, Streets, and Storefronts: A History of Architecture and Graphics along Americas Commercial Corridors Martin M. Treu

ISBN: 9781421404943

Published: September 21st 2012

Hardcover

400 pages


Description

Signs, Streets, and Storefronts: A History of Architecture and Graphics along Americas Commercial Corridors  by  Martin M. Treu

Signs, Streets, and Storefronts: A History of Architecture and Graphics along Americas Commercial Corridors by Martin M. Treu
September 21st 2012 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 400 pages | ISBN: 9781421404943 | 5.73 Mb

Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into theMoreSigns, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation.Treu considers common architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders.

Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia.The dynamic between individual businesses and the common good has a major effect on the appearance of our countrys Main Streets.

Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation.A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.



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